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Stuck down a personal branding rabbit hole?

Come closer, bunnykins...

If you’re 100% sure that the story you’re writing, with your personal branding, is your own, then my weekly newsletter isn't for you. In which case, scamper off, fluffykinz. If you have even the smallest inkling, however, that someone, or something else might be shaping your brand narrative, you should bang your email in the box below. Then you should make sure you're sitting down. Because the first piece of content that you receive, as an instant free download, is gonna blow your little furry mind. Prepare to rewild your brand, little wild thing. I knew you had it in you.

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Star of the Week

I can('t) do it with a broken heart. Don't beat the system. Cheat the system. Because the patriarchy will play dumb forever. But you're smarter than that. As long as you're wearing the white dress, does anyone care what goes on in your pretty little head? They don't even know you've got one. So you can crack on with fucking shit up. “School is supposed to socialise us, and prepare us for life. But, for some of us, it cuts us down, smothers our confidence, stifles our creativity, and makes us...

3 days ago • 12 min read

Rewild your brandReclaim your story Noxious weed, or darling bud. You decide. Forget Me Nots A Victorian symbol of fidelity, and remembrance. Darling little blue flowers. The picture of purity, and innocence. Enduringly inoffensive, and sweet. Or, a noxious weed, capable of taking over whole gardens at lightning speed, aggressively self seeding if not deadheaded. Considered a ‘garden escape artist', with their total refusal to stay in one place. Ever expanding, and not sorry, neither. Some...

10 days ago • 7 min read

Stuck in your story? Welcome to my weekly dose of personal brand therapy for unconventional female entrepreneurs, and wilful women business owners. If you're a problematic Polly, or a contrary Mary, you've found your homeland. When you're staring at the Grimm reality of building a fairy-tale personal brand, my magical apothecary offers a soothing spot of brand alchemy. I ain't afraid of no big, bad branding issues. And I'll show you how to write copy, and content, that bites back - with great...

17 days ago • 10 min read

Stuck in THEIR Story This week's newsletter is a Swift one (that will make so much more sense if you read on). I've got a chicken in the oven (carnivorous teenager), some potatoes to peel (vegetarian tween), and my friend, Abbie, is trying to persuade me to adopt a Lhasa Apso, whose owner has passed away. She knows what a bleeding heart I am for lost, and lonely fur-babies. And what a sucker I am for my own. This week's newsletter has also been taken over by some doods off LinkedIn, who have...

24 days ago • 10 min read

Stuck in Your Story This week, I have lot of lovely new Enewsletter subscribers. Howdy y'all. I ensnared you with some freebie content, didn't I, ladies? You took the tasty bait, and I'm not mad at that. We self-employed women have to be protective of people picking our mind-fruit for no reward. But that doesn't mean we can't give away some goodies to build brand loyalty, every now and again. It's all about strategy. And waiting, like a spider. Just like a spider... As I'm a veritable orchard...

about 1 month ago • 11 min read

Stuck in Your Story Last week, I sent out a 'so-called newsletter', because my Mum said I had to get my act together. This week, we're reverting to its big girl title - stuck in your story - with brand copywriting insights for convention-defying women like your good self. They're burning all the witches, even if you aren't one. So light me up, ladies. Let's talk about all matters business branding, and how we're going to give two fingers to the patriarchy, smashing glass ceilings, not wearing...

about 1 month ago • 7 min read

My 'so-called' newsletter My Mum said to get my hair out of my face, stop standing on one leg, and tell you it's full of brand copywriting insights for creative, unconventional women business owners, and entrepreneurs. But, like, whatever (mortified eye-roll). The one where I admit that I can't proofread for shit. Wednesday, 2 April, 2024. Jordan Catalano loves Rowan Martin. IDST. Lol. Remember that time when I told everyone I could proofread stuff to, like, impress them. The yearbook had...

about 2 months ago • 8 min read

Stuck in Your Story? Brand messaging, brand copywriting, and brand voice insights for creative, unconventional women business owners, and entrepreneurs. May you say what you mean, and mean what you say. So you can sell your shiz, without selling your soul. PS: Fuck the patriarchy The subtle, and not so subtle ways we let other people know who we are, and what we stand for... Welcome, ladies who lunch (at their desks, bcuz they're literally in charge of every goddam thang). Huzzah! You've...

about 2 months ago • 4 min read

Stuck in your story? Brand copywriting insights for disruptive dames Brand identity - and why it's tougher for women Welcome, convention-defying damsel, Congratulations, you've outfoxed the competition, and jumped down my marketing rabbit hole. Don't deny it, I can see your little cotton tail, poking out. Bunny wabbit. As we wait for the hounds to pass us by, let's share brand copywriting insights, feminist musings, and lots more besides. I'm all about women selling with both sincerity, and...

about 2 months ago • 6 min read

Stuck in your story? Brand copywriting insights for disruptive dames I was like a rabbit in the motherfucking headlights... Welcome, my convention-defying sister. As a woman of both integrity, and cunning, you've outfoxed the competition, and jumped down my marketing rabbit hole - yes you have, I can see your little cotton tail, poking out. As we wait for the hounds to pass by, let's share brand copywriting insights, and lots more besides - it's entirely possible to sell your services both...

about 2 months ago • 5 min read
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